LIME - PROMISE CODES
Summer 2026. Lime riders were everywhere. Unfortunately, so was poor cycling etiquette. Lime needed to educate the public on safer riding, but also avoid being the fun police.
Behavioural pyschology suggests we’re more likely to follow through with a promise when we write it down. So we turned the promo code into a promise for safer riding, incentivising cyclists to ride safer in reward for free minutes.
30x Promise Codes appeared across London throughout June, via OOH, social, ambient and brand partnerships.
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