HARRY’S - FEEL GOOD, FELLAS
Described by Adweek as “a weird story about an orange”, our first campaign for Harry’s focuses on the confidence a great shave can bring, through our new brand platform ‘Feel good, fellas’.
In this new approach for the brand, we wanted to step away from the highly polished, chisseled, outwardly confident persona that big shaving brands seem to portray, and depict how confidence might effect the everyday guy. The confidence to, perhaps, peel a satsuma in one go. In a very important business meeting. Without looking. In front of your CEO.
︎ Campaign Ad of The Day & Pick of the Week
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︎ David Reviews 5 stars + Pick of The Day
DOP: Thimios Bakatakis
We also put a cutout Trial Set on the strangest media placement of all, the ‘belly band’ on the Sunday Times Magazine. ‘Trial The Trial Set’ encourages readers to complete an extremely labour-intensive task just to see what the Harry’s products might look like on their bathroom shelf, before actually ordering it.