To celebrate the 2022 football World Cup and its less than ideal winter scheduling, we made Warm Flags. Purpose-designed by us and designer Molly Sellars, so fans could celebrate like they normally would in summer (probably naked) but with a little extra warmth.
The flags were as warm as a puffa jacket, completely waterproof and stress tested against flying beer. For the shoot, directed by Aria Shahrokhshahi, we cast authentic England fans and captured stories of their most dedicated fans pursuits, creating a written narrative alongside the images.
We teamed up with Art Of Football to run a flag giveaway on their platform, resulting in their most successful giveaway to date.