TACO BELL - CLOTHING RESALE PACKAGING
More Vinted parcels than ever are being sent in leftfield packaging. Crisp tubes, nappies, VHS cases, the lot. So we turned the Taco Bell takeaway bag into unofficial second-hand clothing resale packaging.
Anyone could order a bag for free on the app, or grab one in store, redeeming a taco in the process. Every Vinted parcel had the opportunity to become an ad for Taco Bell.
We turned the Baker Street store into a Post Office-style packing station too, so anyone could apply some Taco Bell love to their pre-loved clothing.
Actual real Post Office even got involved too.






