ASOS - INSPIRED BY
‘Inspired by’ is a new brand platform and the first ever above-the-line campaign for ASOS. It’s a campaign that celebrates the hunt for fashion inspiration, positioning ASOS as a fashion authority, restlessly searching for inspiration in unexpected locations.
We worked on all deliverables on the project, from pitch to delivery, launching 4 distinct ASOS trends across OOH, film, social and experiental activations.
FILM:
Director: Duncan Loudon (Somesuch)
OOH:
Photographer: Jeff Hahn
ASOS X MIXMAG PRES. THE NIGHT SHIFT:
To launch the Night Shift collection we took workwear back to its origins - the warehouse floor - and hosted a sold-out event, headlined by sim0ne. Read about it on The Face and Mixmag.
SOCIAL: