THE BIG BEAN
We made a giant baked bean from two tins of regular sized beans and it went big. Some people thought it was cake. A lot of people thought it was AI. Everyone thought it was repulsive.
It racked upover 4M views and 32K upvotes on the original Reddit post 3.6M views and 180K likes on TikTok, 105K likes on @ladbible Instagram, 1.4M views and 36K likes on @fuckedupfoods Twitter and over 530K views on @nocontextbrits.
︎ Featured as a quiz question on Ant and Dec’s Saturday Night Takeaway
︎ Drew Barrymore wanted to eat one live on The Drew Barrymore Show
︎ The inimatable Sean Moncreiff interviewed us live on air for Newstalk Radio’s The Moncreiff Show
︎ Steven Colbert talked about it on The Late Show
︎ It inspired Adweek to write an article about ‘grossvertising’
︎ It inspired the Campaign article, ‘Learnings from viral internet culture’
It was in the Top 10 Most Upvoted Posts of 2022 on the subreddit r/CasualUK, and became the hero image for Reddit on the App Store.
It got a lot of coverage. We were even interviewed a few times about it, resulting in some of the most low-brow interviews you’ll ever have the displeasure of listening to.