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Vagina Museum
Neighbours

Vagina Museum, the world’s first bricks and mortar museum solely dedicated to the gynaecological anatomy, has reopened in its new location in Bethnal Green. After 6 months away from the streets, they needed to make some noise and announce their return.

‘Neighbours’ is a pro-bono campaign that ran in East London throughout March 2020, with all posters made available to purchase with 100% of the proceeds going directly to the museum. 

Results:
- A 7% increase in organic search on Google
- £2000 worth of posters sold in one week
- A 44% increase in website views
- A 138.4% increase in twitter impressions, hitting an all time high for the museum reaching 8.9million
- And in a survey asking new visitors why they visited, 61.4% of people specified ‘because of the campaign’