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Tourism Ireland
God’s Lawn

The Emerald Isle is home to the world’s greenest, most heavenly grass.
If God had a lawn, it would be here.

God’s Lawn grass seed would also be available to buy at Dublin airport and B&Q stores nationally:

Ambient: We’d commission artists and sculptors to create giant sculptures of objects from God’s own lawn.
They would mysteriously appear across Ireland, further attracting tourists and generating a buzz online.