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Pot Noodle
The Big Pothole Patch Up

Over a fifth of cyclists have been in an accident involving a pothole.
Since the council won’t do anything to fix them, we took matters into our own hands. 

We’d team up with Halfords to sell pothole repair pots to cyclists, with everything they’d need to fix a pothole on the go.

But will it actually work?

We’d create an online pothole patch up forum, where repair stories can be shared.

To speed up the rate of repair, we’d deploy the Pothole Patch Up van for bigger jobs.

In protest, we’d target the councils of some of the most pothole-riddled areas, sending them Pot Noodles in the post.

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