Royal Opera House
Soaps on Steroids
Soap lovers think Opera is an elitist activity. But Opera is far more dramatic than soaps. So let’s make people think they’re reading about the latest soap gossip - but it’s actually about Opera.
Guerilla stickers on soap magazines:
Royal Opera House would team up with Eastenders to produce a special episode based
around the plot of Don Giovanni, proving that Operas have the most drama.
Brits love a cuppa in front of the TV. So, to direct people to buy tickets, we’d team
up with PG Tips to put peel-off Royal Opera House discount codes on their boxes.