A Little Gift That Could Be Big
Problem: National Lottery are losing ticket buyers.
Solution: Encourage people to buy lottery tickets as gifts. It’s a small action that could change someone’s life.
We’ve also revamped the brand’s tired visual identity to bring a younger, more welcoming look.
We’d release a range of greetings cards, available to purchase from Paperchase, along with a lottery ticket.
We’d also team up with Moonpig to offer a lottery ticket as an add-on to greetings card purchases.